Digital Marketing Fundamentals

Digital Marketing Fundamentals
These videos are free, open resources created for the short course, Digital Marketing Fundamentals.

This collection of high-quality media resources has been made available under Creative Commons licence for sharing, reuse and remixing.

Please note that the videos are representative of the views and research at the time of recording.

This Professional Certificate will first introduce you to the role of marketing in a competitive marketplace and give you a good understanding of how to apply its principles to online marketing. Topics covered will include content marketing, e-commerce, user experience and web design, social media, search engine optimisation (SEO)/pay-per-click (PPC) and many more.

You will develop an understanding of the impact of digitalisation on businesses and learn how to take advantage of new technologies to succeed in the modern business world. You will learn how to apply your new knowledge to future marketing activities by developing your own unique digital marketing strategy and marketing plan capable of achieving a set of business objectives.

This program focuses on skills development. Learning from successful Edinburgh-based businesses, such as The List and Innis & Gunn, you will acquire new marketing and digital marketing skills, and you will gain confidence that you can apply them in any business setting.

From the University of Edinburgh Business School. 
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 Public, Restricted

45 Media
9 Members
Managers:
 Geoff Fortescue
 OCP_ONLINE_COURSE_PRODUCTION
 Jasmin Taylor
 Ewelina Lacka
 Graeme Ferris
 Chris Gallacher
 Alison Christie
Appears In: