Presentation given by Nicola Dobiecka to the University of Edinburgh Marketing Forum 28 Ocober 2021. Delivered online via Microsoft Teams.
User research and mapping work undertaken by the Prospective Student Web Content Team in Communications and Marketing during spring and summer 2021 as part of the design sprint process being run to inform the future state of the University's degree finders.
Contents:
- Introduction to experience mapping
- Context of the work done to produce these maps
- Short usability test task for observers followed by feedback
- Main map run through
- Questions arising from individual reviews of the map
- Scenario-based maps run through
- Closing questions and answers