Lack of name recognition challenges the Wikimedia movement's ability to invite new readers, contributors, and advocates to join our communities. If you don't know about Wikipedia, how can you use it, contribute to it, or advocate for it?

This session will have a presentation of the case studies of different projects from video campaigns, radio shows, online social media campaigns to offline billboard and rikshaw campaigns for improving Wikimedia readership by Foundation and Wikimedia communities. In the last few years, we did New Reader’s project in Mexico and a series of Inspire campaign projects by Wikimedia Community members in Iraq, Mexico, Nigeria, India and Nepal.

The second part will be a panel discussion where we will invite the organizers of Inspire campaigns, New Reader project leads, experts from community Marketing experiments and social media campaign experts from projects like WLM.

The focus of the discussion would be on strategizing about the past, current and upcoming awareness and marketing campaigns as Sustainable Development Goals of increasing the readership of Wikimedia overcoming the challenges of the Wikimedia movement's ability to invite new readers, contributors, and advocates to join our communities.