Search for tag: "website and communications"

Final steps - Effective Digital Content

This three minute video sums up everything that's been covered in the Effective Digital Content course.

From  Elizabeth Cass-Maran on January 14th, 2019 0 likes 150 plays 0  

Chunking your content - Effective Digital Content

This three and a half minute video explains the importance of breaking your digital content into manageable chunks.

From  Elizabeth Cass-Maran on January 14th, 2019 0 likes 216 plays 0  

Reviewing and revising your content - Effective Digital Content

This three and a half minute video emphasises that your website is never finished, and explains some things you can do to keep a grip on your content.

From  Elizabeth Cass-Maran on January 7th, 2019 0 likes 163 plays 0  

Link placement - Effective Digital Content

This four and a half minute video shows how the placement of links when designing web content can help you to control the user journey and not overwhelm your users with choice.

From  Elizabeth Cass-Maran on January 7th, 2019 0 likes 167 plays 0  

Findable, fact-based content - Effective Digital Content

This two and a half minute video explains why good web writing is good SEO, and how fact-based content is more effective than marketing speak.

From  Elizabeth Cass-Maran on January 4th, 2019 0 likes 196 plays 0  

Who are your users and how do they access your content? - Effective Digital Content

This two and a half minute video gets you thinking about the people using your website, what they need and what devices they might be using.

From  Elizabeth Cass-Maran on January 4th, 2019 0 likes 190 plays 0  

Write clearly, in Plain English - Effective Digital Content

This four minute video explains why you should write like you talk, avoiding jargon, acronyms and waffle.

From  Elizabeth Cass-Maran on December 7th, 2018 0 likes 228 plays 0  

Objectives - Effective Digital Content

This four and a half minute video encourages you to think about what you want from your digital content - what your users need, and how meeting these needs can save you time.

From  Elizabeth Cass-Maran on December 7th, 2018 0 likes 246 plays 0  

Style Guide - Effective Digital Content

This two minute video introduces the University Web Style Guide, explaining how it works and where you can find it.

From  Elizabeth Cass-Maran on December 6th, 2018 0 likes 205 plays 0  

Link text - Effective Digital Content

This six and a half minute video explains some of the most important web writing you'll do - crafting link text.

From  Elizabeth Cass-Maran on December 6th, 2018 0 likes 186 plays 0  

Readable web addresses - Effective Digital Content

This two minute video shows how to create URLs that are user-friendly, search engine-friendly, and compliant with University policy.

From  Elizabeth Cass-Maran on November 30th, 2018 0 likes 158 plays 0  

Subheadings - Effective Digital Content

This three and a half minute video tells you how and where to use subheadings to better help your users.

From  Elizabeth Cass-Maran on November 30th, 2018 0 likes 181 plays 0  

Summaries and page titles - Effective Digital Content

This three minute video tells you how to use your page title and summary to best effect.

From  Elizabeth Cass-Maran on November 30th, 2018 0 likes 188 plays 0  

Accessibility and readable text - Effective Digital Content

This seven minute video discusses some important accessibility considerations when uploading images and video content, including alt text and subtitles.

From  Elizabeth Cass-Maran on November 26th, 2018 0 likes 168 plays 0  

GDPR and web content - Effective Digital Content

This five and a half minute video discusses considerations around data management in web content, including Data Protection and Retention of Information.

From  Elizabeth Cass-Maran on November 26th, 2018 0 likes 162 plays 0  

Sourcing images

This three minute video discusses the use of images on your web content: how to find them and make sure you have the right to use them, and what makes a good image. Part of 'Images and the…

From  Elizabeth Cass-Maran on November 26th, 2018 0 likes 207 plays 0