Search for tag: "writing for the web"

This three minute video sums up everything that's been covered in the Effective Digital Content course.

The first video of the Effective Digital Content course. Image credits:Checkout image via Hamish on Flickr CC-BY-ND 2.0 All other images are taken from the further videos in the course and are…

This three and a half minute video explains the importance of breaking your digital content into manageable chunks. Image creditsTitle slide and F-shaped reading:Screenshot from F-shaped pattern…

This three and a half minute video emphasises that your website is never finished, and explains some things you can do to keep a grip on your content. Image creditsTitle slide, and Automated…

This four and a half minute video shows how the placement of links when designing web content can help you to control the user journey and not overwhelm your users with choice. Image creditsTitle…

This two and a half minute video explains why good web writing is good SEO, and how fact-based content is more effective than marketing speak. Image creditsTitle slide and Fact-based content:By…

This two and a half minute video gets you thinking about the people using your website, what they need and what devices they might be using. Image creditsTitle slide and Whatever next?: In-car…

This four minute video explains why you should write like you talk, avoiding jargon, acronyms and waffle. Image creditsMatch search terms to content:Screenshots from Google TrendsChecking…

This four and a half minute video encourages you to think about what you want from your digital content - what your users need, and how meeting these needs can save you time.

This two minute video introduces the University Web Style Guide, explaining how it works and where you can find it.

This six and a half minute video explains some of the most important web writing you'll do - crafting link text.

This two minute video shows how to create URLs that are user-friendly, search engine-friendly, and compliant with University policy.

This three and a half minute video tells you how and where to use subheadings to better help your users. Image creditsTrigger wordsScreenshot from NN Group - F-shaped pattern reading

This three minute video tells you how to use your page title and summary to best effect.

This seven minute video discusses some important accessibility considerations when uploading images and video content, including alt text and subtitles. Image creditsVideo and audio content:Hearing…

This five and a half minute video discusses considerations around data management in web content, including Data Protection and Retention of Information. Image creditsLink to public domain:Family…