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Market research databases: introduction and access

The Library and Business School subscribe to databases which provide market research reports and industry profiles. Watch this video to find out the market research databases available, the content…

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Mintel’s research and methodology

Merryn Tozer (Innovation & Insight Manager, Mintel) introduces you to Mintel, a key market research database. 1.Introduction: Who is Mintel? 2. Methodology 2.1 Market Research: How does…

From  Catherine Ure 0 likes 22 plays 0