Join Lara Skelly, Cristina Rusu (speaker), and Charlie the library cat for their lightning talk in which they draw parallels between the Open Research (OR) movement and traditional for-profit business strategies in order to provide provide useful insight to those who are championing Open Research practices. Adopters of Open Research practices are akin to a customer base, and the common focus is to expand. By drawing these parallels, they offer new insights into Open Research promotion strategies.