Digital Skills Festival - TikToks and Instagram Reels: Using Short-Form Video to Engage Students
From Vicki Madden
In a cluttered digital landscape where content must grab a user’s attention within mere seconds, short-form video like TikToks and Instagram Reels are key to engage with current and prospective students.
This hour-long session, presented at the Digital Skills Festival (2022) introduces you to the short-form video format and its monumental impact on social media. Discover the perks of using short-form video in your marketing strategy, examples of how it has been used in the context of higher education, and most importantly – how you can use it to connect with “kids these days”.