Geno is the breeding organisation of Norwegian Red, the main dairy breed in Norway. It as a farmer cooperative that has been conducting research and development for cattle breeding since 1935. Geno distributes genetic material from their breeding programme across Norway and to more than 30 countries worldwide.

In the following video, we will hear from Havard Melbo Tajet from Geno about the growing demand on dairy cattle breeding, genomic selection, and how they used AlphaSimR to optimise data recording for novel traits .