Mr Yiping Cao, Business SchoolNudge towards a trustworthy society in the information age: using Qianjiang Fen as a case study
Since 2010 the Cninese government has promoted the concept of 'social credit' as a mechanism to encourage pro-social behaviour in the face of high levels of mistrust especially related to business and product quality. In this talk Yiping draws on his research and fieldwork in the city of Hangzhou, where the city government attempted to turn this policy idea in to a working social intervention. The 'chinese social credit score' (SCS) has been one of the more controversial ideas to come out of 2010s, and has also been very difficult to implement, let alone derive measurable social change from. What are the underlying ideas of SCS and why are they so hard to implement?
Bio:Yiping Cao is a Year 2 PhD Management student in the Strategy Group at the Business School. Prior to his studies, Yiping gained valuable technical and social knowledge in the digital media industry through two years of work experience (before September 2022) at ByteDance Inc. (the parent company of TikTok) and its competitor, Kwai Inc. Beijing. He holds a MScR in Digital Media and Culture from the University of Edinburgh and a bachelor's degree from Soochow University in China.
Yiping navigates the complex intersection of surveillance and science and technology studies, utilizing both fields' diverse theories and methods. His research examines the dynamic between data-driven technologies and public management, primarily focusing on qualitative aspects. Currently, Yiping delves into the impact and intricacies of China's Social Credit System. He dissects not only the system's evolution, variations, and implementation processes but also the fascinating performativity arising from interactions, negotiations, and collaborations between various stakeholders during its development.