Search for tag: "writing for the web"

Final steps - Effective Digital Content

This three minute video sums up everything that's been covered in the Effective Digital Content course.

From  Ariadne Cass-Maran on January 14th, 2019 0 likes 453 plays 0  

Introduction to Effective Digital Content

The first video of the Effective Digital Content course.

From  Ariadne Cass-Maran on January 14th, 2019 0 likes 703 plays 0  

Chunking your content - Effective Digital Content

This three and a half minute video explains the importance of breaking your digital content into manageable chunks.

From  Ariadne Cass-Maran on January 14th, 2019 0 likes 659 plays 0  

Reviewing and revising your content - Effective Digital Content

This three and a half minute video emphasises that your website is never finished, and explains some things you can do to keep a grip on your content.

From  Ariadne Cass-Maran on January 7th, 2019 0 likes 496 plays 0  

Link placement - Effective Digital Content

This four and a half minute video shows how the placement of links when designing web content can help you to control the user journey and not overwhelm your users with choice.

From  Ariadne Cass-Maran on January 7th, 2019 0 likes 518 plays 0  

Findable, fact-based content - Effective Digital Content

This two and a half minute video explains why good web writing is good SEO, and how fact-based content is more effective than marketing speak.

From  Ariadne Cass-Maran on January 4th, 2019 0 likes 609 plays 0  

Who are your users and how do they access your content? - Effective Digital Content

This two and a half minute video gets you thinking about the people using your website, what they need and what devices they might be using.

From  Ariadne Cass-Maran on January 4th, 2019 0 likes 593 plays 0  

Write clearly, in Plain English - Effective Digital Content

This four minute video explains why you should write like you talk, avoiding jargon, acronyms and waffle.

From  Ariadne Cass-Maran on December 7th, 2018 0 likes 706 plays 0  

Objectives - Effective Digital Content

This four and a half minute video encourages you to think about what you want from your digital content - what your users need, and how meeting these needs can save you time.

From  Ariadne Cass-Maran on December 7th, 2018 0 likes 722 plays 0  

Style Guide - Effective Digital Content

This two minute video introduces the University Web Style Guide, explaining how it works and where you can find it.

From  Ariadne Cass-Maran on December 6th, 2018 0 likes 620 plays 0  

Link text - Effective Digital Content

This six and a half minute video explains some of the most important web writing you'll do - crafting link text.

From  Ariadne Cass-Maran on December 6th, 2018 0 likes 581 plays 0  

Readable web addresses - Effective Digital Content

This two minute video shows how to create URLs that are user-friendly, search engine-friendly, and compliant with University policy.

From  Ariadne Cass-Maran on November 30th, 2018 0 likes 506 plays 0  

Subheadings - Effective Digital Content

This three and a half minute video tells you how and where to use subheadings to better help your users.

From  Ariadne Cass-Maran on November 30th, 2018 0 likes 555 plays 0  

Summaries and page titles - Effective Digital Content

This three minute video tells you how to use your page title and summary to best effect.

From  Ariadne Cass-Maran on November 30th, 2018 0 likes 569 plays 0  

Accessibility and readable text - Effective Digital Content

This seven minute video discusses some important accessibility considerations when uploading images and video content, including alt text and subtitles.

From  Ariadne Cass-Maran on November 26th, 2018 0 likes 512 plays 0  

GDPR and web content - Effective Digital Content

This five and a half minute video discusses considerations around data management in web content, including Data Protection and Retention of Information.

From  Ariadne Cass-Maran on November 26th, 2018 0 likes 506 plays 0