Search for tag: "website and communications"

Final steps - Effective Digital Content

This three minute video sums up everything that's been covered in the Effective Digital Content course.

From  Emma Horrell 0 likes 922 plays 0  

Chunking your content - Effective Digital Content

This three and a half minute video explains the importance of breaking your digital content into manageable chunks. Image creditsTitle slide and F-shaped reading:Screenshot from F-shaped pattern…

From  Emma Horrell 0 likes 1,410 plays 0  

Reviewing and revising your content - Effective Digital Content

This three and a half minute video emphasises that your website is never finished, and explains some things you can do to keep a grip on your content. Image creditsTitle slide, and Automated…

From  Emma Horrell 0 likes 1,007 plays 0  

Link placement - Effective Digital Content

This four and a half minute video shows how the placement of links when designing web content can help you to control the user journey and not overwhelm your users with choice. Image creditsTitle…

From  Emma Horrell 0 likes 1,018 plays 0  

Findable, fact-based content - Effective Digital Content

This two and a half minute video explains why good web writing is good SEO, and how fact-based content is more effective than marketing speak. Image creditsTitle slide and Fact-based content:By…

From  Emma Horrell 0 likes 1,216 plays 0  

Who are your users and how do they access your content? - Effective Digital Content

This two and a half minute video gets you thinking about the people using your website, what they need and what devices they might be using. Image creditsTitle slide and Whatever next?: In-car…

From  Emma Horrell 0 likes 1,217 plays 0  

Write clearly, in Plain English - Effective Digital Content

This four minute video explains why you should write like you talk, avoiding jargon, acronyms and waffle. Image creditsMatch search terms to content:Screenshots from Google TrendsChecking…

From  Emma Horrell 0 likes 1,466 plays 0  

Why are you creating web content? - Effective Digital Content

This four and a half minute video encourages you to think about what you want from your digital content - what your users need, and how meeting these needs can save you time.

From  Emma Horrell 0 likes 1,421 plays 0  

University style - Effective Digital Content

This two minute video introduces the University Web Style Guide, explaining how it works and where you can find it.

From  Emma Horrell 0 likes 1,226 plays 0  

Link text - Effective Digital Content

This six and a half minute video explains some of the most important web writing you'll do - crafting link text.

From  Emma Horrell 0 likes 1,233 plays 0  

Readable web addresses - Effective Digital Content

This two minute video shows how to create URLs that are user-friendly, search engine-friendly, and compliant with University policy.

From  Emma Horrell 0 likes 1,014 plays 0  

Effective subheadings - Effective Digital Content

This three and a half minute video tells you how and where to use subheadings to better help your users. Image creditsTrigger wordsScreenshot from NN Group - F-shaped pattern reading

From  Emma Horrell 0 likes 2,436 plays 0  

Page titles and summaries - Effective Digital Content

This three minute video tells you how to use your page title and summary to best effect.

From  Emma Horrell 0 likes 1,135 plays 0  

Accessibility and readable text - Effective Digital Content

This seven minute video discusses some important accessibility considerations when uploading images and video content, including alt text and subtitles. Image creditsVideo and audio content:Hearing…

From  Emma Horrell 0 likes 1,020 plays 0  

GDPR and data management - Effective Digital Content

This five and a half minute video discusses considerations around data management in web content, including Data Protection and Retention of Information. Image creditsLink to public domain:Family…

From  Emma Horrell 0 likes 1,055 plays 0  

Sourcing the right image

This three minute video discusses the use of images on your web content: how to find them and make sure you have the right to use them, and what makes a good image. Part of 'Images and the…

From  Emma Horrell 0 likes 1,207 plays 0