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20:03 Strategic Marketing Unit 2.3 Strategic Marketing Unit 2.3	Strategic Marketing Unit 2.3 Strategic Marketing Unit 2.3 strategic marketing decision consumer purchase consumers stage process brands evaluation making brand behaviour model experience point journey stages marketing idea consideration risk omba From Alison Christie 0 likes 26 plays 0 Publisher Alison Christie Licence Type All rights reserved The University of Edinburgh Date Created November 3rd, 2022
16:24 Strategic Marketing Unit 2.2 Strategic Marketing Unit 2.2	Strategic Marketing Unit 2.2 Strategic Marketing Unit 2.2 strategic marketing culture groups members cultures household children marketing attitudes individuals behaviour consumers beliefs decision cases clothes pile food idea laws influence omba From Alison Christie 0 likes 28 plays 0 Publisher Alison Christie Licence Type All rights reserved The University of Edinburgh Date Created November 3rd, 2022
00:47 Strategic Marketing Unit 2 Introduction Strategic Marketing Unit 2 Introduction	Strategic Marketing Unit 2 Introduction Strategic Marketing Unit 2 Introduction onmba strategic marketing consumer influences behaviour buyer ideas views bit ogilvy sutherland rory talk chance perspectives journey process decision attention session unit marketing From Alison Christie 0 likes 7 plays 0 Publisher Alison Christie Licence Type All rights reserved The University of Edinburgh Date Created October 31st, 2022
00:34 Strategic Marketing Unit 1 Introduction Strategic Marketing Unit 1 Introduction	Strategic Marketing Unit 1 Introduction Strategic Marketing Unit 1 Introduction onmba strategic marketing marketing introduction unit issues customers relationships customer parts session mba From Alison Christie 0 likes 25 plays 0 Publisher Alison Christie Licence Type All rights reserved The University of Edinburgh Date Created October 22nd, 2022
15:21 Strategic Marketing Unit 1.2 (Re-Uploaded DO NOT… Strategic Marketing Unit 1.2 (Re-Uploaded DO NOT USE)	Strategic Marketing Unit 1.2 (Re-Uploaded DO NOT USE) Strategic Marketing Unit 1.2 onmba strategic marketing customer elements goods idea ford exchange form marketing buyers market model place cars ps buyer money cases customers From Alison Christie 0 likes 16 plays 0 Publisher Alison Christie Licence Type All rights reserved The University of Edinburgh Date Created October 22nd, 2022
12:13 Strategic Marketing Unit 1.1 Strategic Marketing Unit 1.1	Strategic Marketing Unit 1.1 Strategic Marketing Unit 1.1 onmba strategic marketing marketing trap mouse production focus marketplace 1920s goods orientation idea industry customer market customers oil cases threat examples companies organisation From Alison Christie 0 likes 76 plays 0 Publisher Alison Christie Licence Type All rights reserved The University of Edinburgh Date Created October 22nd, 2022
14:36 Strategic Marketing Unit 1.3 Strategic Marketing Unit 1.3	Strategic Marketing Unit 1.3 Strategic Marketing Unit 1.3 Building Relationships onmba strategic marketing customers customer relationships exchange platform companies brand relationship model brands marketing recommendations platforms idea goods cases focus article consumer nature From Alison Christie 0 likes 36 plays 0 Publisher Alison Christie Licence Type All rights reserved The University of Edinburgh Date Created October 21st, 2022
14:37 Strategic Marketing Unit 1_4 (Re-uploaded DO NOT… Strategic Marketing Unit 1_4 (Re-uploaded DO NOT USE)	Strategic Marketing Unit 1_4 (Re-uploaded DO NOT USE) Strategic Marketing Unit 1.4 omba strategic marketing marketing consumers behaviour cases impact society idea win situations pandemic actions companies goods consumption notion argument issues shareholders responsibility challenges From Alison Christie 0 likes 12 plays 0 Publisher Alison Christie Licence Type All rights reserved The University of Edinburgh Date Created October 21st, 2022
01:07:06 Data Skills workforce development - Upskill in… Data Skills workforce development - Upskill in the field of digital data	Data Skills workforce development - Upskill in the field of digital data Hosted by the Bayes Centre, the Data Skills Workforce Development portfolio is a collection of short courses aimed at training the Scottish workforce looking to upskill, or those seeking a return to… data data science digital skills festival 2022 courses bit things students workforce programme care science questions marketing lot analysis content introduction team innovation experience level end kind From Andy Todd 0 likes 9 plays 0 Publisher Andy Todd Licence Type All rights reserved The University of Edinburgh Language English Date Created June 8th, 2022
57:37 Digital Skills Festival - TikToks and Instagram… Digital Skills Festival - TikToks and Instagram Reels: Using Short-Form Video to Engage Students	Digital Skills Festival - TikToks and Instagram Reels: Using Short-Form Video to Engage Students In a cluttered digital landscape where content must grab a user’s attention within mere seconds, short-form video like TikToks and Instagram Reels are key to engage with current and prospective… tiktok instagram marketing content things form students kind media bit reels lot question platform lots student videos facebook advertising views engagement From Vicki Madden 0 likes 31 plays 0 Licence Type All rights reserved The University of Edinburgh Language English Date Created June 2nd, 2022
36:31 Ben Collier - Influence government and Digital… Ben Collier - Influence government and Digital Nudges 2022	Ben Collier - Influence government and Digital Nudges 2022 Controversies in the Data Society 2022 surveillance capitalism surveillance influence government targeted advertising sts government sort marketing ad campaign crime behaviour infrastructure infrastructures campaigns ads advertising targeting From James Stewart 0 likes 29 plays 0 Publisher UoE Licence Type Creative Commons - Attribution Non Commercial No Derivatives Date Created January 28th, 2022
01:06:26 Prospective student decision making mapping… Prospective student decision making mapping presentation	Prospective student decision making mapping presentation Presentation given by Nicola Dobiecka to the University of Edinburgh Marketing Forum 28 Ocober 2021. Delivered online via Microsoft Teams. User research and mapping work undertaken by the Prospective… prospective students prospective student web content user research user experience experience mapping degree finder communications and marketing From Neil Allison 0 likes 12 plays 0 Publisher Neil Allison Licence Type All rights reserved The University of Edinburgh Language English Date Created October 28th, 2021
34:29 From website management to student-centred… From website management to student-centred digital services	From website management to student-centred digital services Presentation created by Neil Allison and Lauren Tormey for the Content Ed 2021 online conference. Content Ed is "an annual international conference for communicators, content strategists and… prospective student web content lauren tormey neil allison content design human centred design user experience communications and marketing From Neil Allison 0 likes 6 plays 0 Publisher Neil Allison Licence Type All rights reserved The University of Edinburgh Language English Date Created October 29th, 2021
53:09 Career Kickstarter: Why are my applications not… Career Kickstarter: Why are my applications not successful?	Career Kickstarter: Why are my applications not successful? Applying for graduate jobs can seem like a long slog but don’t be disheartened if the process of getting a job isn’t as quick or as straightforward as you’d hoped. The most… careerkickstarter application job applications things skills lot questions career bit recruitment kind experience point session person thing jobs students marketing cv From Ergini Dialyna 0 likes 71 plays 0 Publisher Careers Service Licence Type All rights reserved
39:49 Research during the Pandemic - Medicines… Research during the Pandemic - Medicines Regulation: Covid-19 and Beyond	Research during the Pandemic - Medicines Regulation: Covid-19 and Beyond Professor Stuart Ralston discusses medicines regulation in his role as Chair of the Commission on Human Medicines medicine regulation mhra commission on human medicines covid-19 covid clinical trials clinical research clinical research facility accord office edinburgh clinical research facility trials vaccines authorization trial studies process vaccine ctu questions medicines marketing commission decision pharmacovigilance regulation phases approval medicine From Jo Merrifield 0 likes 20 plays 0 Publisher Edinburgh Clinical Research Facility Licence Type Creative Commons - Attribution Non Commercial No Derivatives Language English Date Created February 4th, 2021
02:25 PebblePad Portfolio submission PebblePad Portfolio submission	PebblePad Portfolio submission A short video covering how Marketing students submit their final portfolios to ATLAS. marketing portfolio submission tile share atlas cheque asset demo contents table tabs preview children submissions dashboard members feedback pebblepad icon clipboard From Alison Christie 0 likes 471 plays 0 Course Code BUST08004 Publisher Alison Christie Licence Type All rights reserved The University of Edinburgh Date Created January 13th, 2021

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